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F&I solutions from an industry leader
Protective Asset Protection is a leading F&I provider, serving dealers for over 60 years.
Our parent company, Protective Life Insurance Company, has been serving people for over 115 years. Protective Life Corporation is a wholly owned subsidiary of Dai-ichi Life Holdings, Inc., which is ranked on the Fortune Global 500 list as one of the world's largest companies based on revenue.*
*fortune.com
Full product portfolio
Our technology solutions

Dealer / Agent Portal

DMS & Menu integration

Other systems and services
Protective Training Institute
On demand
Online training and development for F&I professionals keeps skills sharp with less time commitment
Classroom
Sales skills for F&I managers and F&I sales, bootcamp courses offered in a classroom setting
Onsite
Onsite training available to provide in-depth product knowledge and presentation best practices
Protective's dealer participation programs
Ready to get started?
Protective Asset Protection delivers value to agents, dealerships and financial institutions by building long-term relationships and offering innovative solutions to improve customer satisfaction while increasing F&I revenue. Let us help you increase your F&I profitability.